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With the coronavirus pandemic freezing international, business and convention travel, many hotels are turning to a group of consumers they’ve never before relied upon for revenue: local residents.
That has led many hotels to come up with new ways to appeal to consumers who live nearby, from marketing wellness staycation packages and hosting online seminars to establishing coworking operations for freelancers and small businesses.
The motive for such moves is clear: Hoteliers are looking to create alternative revenue streams to survive long enough for convention and business travel to return to pre-pandemic levels.
“We know that corporate travel is way down or pretty much nonexistent,” Dream Hotel Group Chief Development Officer David Kuperberg said. “So at the end of the day, we’re going to need the leisure travel, the people stuck in their…
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